You know that feeling when somebody not that into computers writes www.google.com in their browser’s address bar which already is also a google search field? Or somebody selects a chunk of text, then right-click it and super-slowly chooses “Copy” instead of pressing cmd+c (ctrl+c)?
Well, I have that feeling when it comes to switching from one app to another. When the mouse slowly crawls its way to the Dock or exposé appears for another few seconds of confusion until the right window is clicked. Many people nowadays use app launchers like Alfred, Quicksilver or LaunchBar to quickly open up an app but that is still the long process of launching the launcher, pressing two or three letters (or worse: write the entire word) and then hit enter. It may sound ridiculous to call that a long process but think of how many times you have to do this every day. Unless you are a complete internet maniac and never leave your browser window, of course.
I found the quickest way to switch to an app is simply assign a letter to it and setup a hotkey. Then to open up e.g. Calendar press alt + c, to open up Spotify press alt + s and so on. Of course you can extend this to websites, folders, scripts and so on. I made the downloads folder alt + d, Facebook alt + f, etc.
There are several apps that help you setup those shortcuts. For myself I use Alfred which has a very easy-to-use hotkeys section. You will need the Alfred Powerpack for this, which I can highly recommend for anyone already using Alfred. A cheaper solution is a little piece of software called Apptivate which is still $2.99 but focuses entirely on that topic. There are plenty of other ways to do it out there, just find what best suits you.


